Who should come?
Startups & SME’s without a formal marketing budget.
People that need help with a strategy?
If you can’t measure you can’t manage it…learn how.
What are we doing?
Judith Middleton, founder of DUO Marketing, will be sharing practical information for Startups on putting together a Digital Marketing Strategy on a budget.
She will share her own story as an entrepreneur, and move into workshopping practical digital marketing tips.
When and Where?
Who is Judith Middleton of DUO Marketing?
Having founded DUO Marketing + Communications in 2004, Judith Middleton has recently launched the Advisory Services Division at DUO to help Tech companies bridge the gap between marketing investment and return on investment from their spend.
“I really want to make a difference to tech companies who don’t necessarily have all the skills in house but demand excellence from their brand elevation budgets.”
Setting the focus for marketing outputs, supported by depth of experience and proven methodologies, allows for the marketing budget to hit the bullseye commercially.
With over 20 years of experience in the tech industry in South Africa, Judith now aims to use her experience to advise on the following:
- What marketing elements to prioritise to support your business objectives effectively
- What to prioritise on a small budget
- How to measure the impact of your investment and who to hold accountable at critical milestones
- What critical elements are required to elevate your brand effectively
- What tools, platforms and messaging to use to truly differentiate from your competitors
- Timing; when the best time is to launch a product or solution
- Reporting to the Board and shareholders to ensure they understand the value of your investment
Background on Judith Middleton
Judith was formerly the Marketing Director for the Cape Information Technology Initiative (CITI) and member of the founding team that conceptualised and built Cape Town’s first tech incubator, Bandwidth Barn. She subsequently became a Director of CITI and Calling the Cape (now BPeSA) and also a member of the Board of Advisors to the Cape Manufacturing Advisory Committee.
In 2017 she attended a course at Harvard Business School on Scaling Entrepreneurial Ventures alongside 66 other global entrepreneurs. The course took a critical look at common pitfalls from growth to scale and enabled Judith to see her future through a different lens as an investor in tech businesses.
With our deep understanding of the importance of integrating PR and marketing into your business’s strategy, Judith will be available to our community to offer practical, insightful, strategic business advice that she has garnered over 20 years from owning and growing her own successful businesses, mentoring others and investing in a few too.